By The Sea Mall PIK Jakarta: A Family-Friendly Destination For Local Fashion And Seaside Fun

Jakarta - By The Sea Mall in Pantai Indah Kapuk is a vibrant and unique destination where the charm of the nearby beach blends effortlessly with a lively shopping and lifestyle experience. By The Sea Mall in Pantai Indah Kapuk has that rare kind of charm that makes a family outing feel like a mini-vacation. The semi-outdoor layout, with gentle sunlight filtering through and glimpses of the nearby beach, creates an atmosphere that’s both relaxing and energizing at the same time. It’s the kind of spot where we felt we could linger, explore, and simply enjoy being together.

The mall has a unique rhythm, a mix of shopping, strolling, and soaking in the coastal vibe. The fashion offerings were particularly exciting. Local Indonesian brands like KAMI, Sociolla, Saff & Co, and Saturdays drew our attention immediately. It was fascinating to see the mix of locals and tourists, especially families from Malaysia who seemed to make a pilgrimage to this mall before heading home, often carrying travel bags full of carefully chosen purchases. The combination of boutique stores, lifestyle shops, and fragrance stores created a rich and eclectic shopping experience that felt thoughtfully curated.

Food options at By The Sea were equally enjoyable, though more intimate than massive mall food courts. Cold Moo, Bleum Coffee, Ice Honey, llaollao, and Goodnight Cheese Cakes became our family’s little pit stops, perfect for a break between exploring stores like The Body Shop, Sovlo, or the Shandy Aulia Collection. The seaside setting made every coffee or snack taste a bit better, and the kids especially loved watching the sky turn soft shades of orange as the day drew to a close.

The layout itself is easy to navigate, with the East and West Lobbies serving as natural anchors for exploration. From Helio to Urban Bag Spa, Mon Akita to Fox and Bunny, the mix of local creativity and thoughtful design kept each corner interesting. There’s a sense of discovery around every turn, whether it’s finding a boutique clothing brand, an artisanal dessert shop, or a cozy coffee nook with a view of the sea.

For families, the mall’s facilities are convenient and comfortable. Parking is plentiful, the overall design is spacious, and the semi-outdoor concept gives a feeling of openness that’s rare in city malls. The proximity to the beach makes the late afternoon especially delightful; wandering through the shops and then catching a glimpse of the waves is a gentle reminder of why this place is so special.

By The Sea Mall is an ideal destination for those wanting to explore Indonesia’s local brands while enjoying the charm of a seaside atmosphere. Savoring the late afternoon sun, listening to the soft sounds of the waves, and strolling through thoughtfully curated shops made our family feel relaxed, connected, and fully immersed in the joy of exploring together.

In the end, By The Sea isn’t just a shopping destination, it’s a small coastal escape where family time, fashion, and fun seamlessly come together.

Family Traveler Rating for By The Sea Mall - PIK:

• Local Fashion Tenants: 9/10

• Food & Beverage Tenant: 8/10

• Location: 8.5/10

• Parking Lot: 9/10

• Overall Building/ Facilities: 8.5/10

• Recommended for shopping at local Indonesian brands. The best time to visit this mall is in the afternoon while enjoying the beach atmosphere.

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